USA, the cable network, normally introduces its original series during the summer, when the broadcast networks are showing repeats. But in a departure from this practice, USA said Wednesday that it would begin a new 10-episode series of “The Starter Wife,” which chronicles the post-divorce life of a character played by Debra Messing, in October on Friday nights at 10 p.m..
USA made the announcement at its upfront presentation to advertisers, saying that it was seeking to establish “beachheads for USA around the schedule and around the year.” This makes sense given that NBC Universal, which owns USA, has also said that its NBC broadcast network would move to a year-round schedule of new program introductions, abandoning the fall premiere season.
A six-part mini-series version of “The Starter Wife” was introduced in May 2007 and drew an average of 4 million viewers per episode.
USA first tried a fall launch for “Law & Order: Criminal Intent,” which moved to USA from NBC and debuted last October. The network said that new episodes would resume this October.
But summer will remain important for USA: new seasons of three critically acclaimed dramas — “Burn Notice,” “Monk” and “Psych” — will commence in July.