Ubisoft se mete de lleno ...

[Unicron]

Ubisoft se mete de lleno en la industria del cine de animación por ordenador

La firma de videojuegos francesa invertirá casi 400 millones de dólares para pavimentar su ingreso a la industria de los gráficos generados por ordenador (CGI), esperando contar con 3000 empleados en esta área para 2013.



En una rueda de prensa de su sede en Quebec, su director, Jean Charest, señaló que Ubisoft espera invertir 384 millones de dólares para expandir sus instalaciones dentro de los próximos seis años, convirtiéndola en una de las principales construcciones dedicadas al entretenimiento digital en el mundo.

El proyecto se inaugurará con la creación de un corto de animación digital de ocho minutos para la primavera de 2007, a fin de promover su nuevo juego "Assassin's Creed", distribuyéndolo a través de redes como iTunes o Xbox Live Marketplace.

"Con los cortos animados vamos a aprender cómo trabaja la producción de gráficos CGI", afirmó a Reuters el CEO de Ubisoft, Yves Guillemot. "Publicitaremos nuestros productos en ellos a fin de hacerlos rentables, pero nuestra meta es acercarnos más a los estudios y talentos de Hollywood a fin de llegar a crear películas al mismo tiempo que creamos juegos".

Y no sólo eso. La idea de la empresa es explorar oportunidades tan diversas como proporcionar animación CGI directamente a shows de televisión o películas.

"Lo que vemos en la próxima generación de consolas, es que nos permitirán interactuar con juegos en tiempo real, lo que es el equivalente a lo que ven en las películas de animación digital hoy en día. Nosotros trabajaremos y conoceremos toda la tecnología necesaria para que - cuando la siguiente generación de consolas se lance dentro de unos cinco años - estemos listos para lanzar juegos y películas al nivel correspondiente", concluyó Guillemot.

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