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The Elephant Commentator > Asia Part II > Conservation messaging

Title: Conservation messaging
Description: China

t&tt - April 2, 2012 05:37 AM (GMT)
In China, tiger and elephant books focus on changing young readers hearts and minds

If you know any Chinese speakers, ask them to PLEASE Weibo (Chinese Twitter) the link at the bottom of above article:

t&tt - April 2, 2012 05:42 AM (GMT)

Space4Eles - April 2, 2012 04:11 PM (GMT)
Thanks for posting, t&tt.

t&tt - April 2, 2012 07:34 PM (GMT)
OMG Meiyu! on Voice of America

Someone needs to work with Jessica Beinecke to make an episode on our message.

"OMG" is becoming a hit in China. On the Chinese equivalent of YouTube, "OMG" has garnered more than seven million views. And on Weibo, the Chinese equivalent of Twitter, the program is now followed by more than 200,000 people.

VOA Video Feature ‘OMG! Meiyu’ Hits iTunes Store

t&tt - April 2, 2012 07:47 PM (GMT)
China's top 2 video websites to merge, Mar 12, 2012

Youku had 21.8 percent of China's online video market in the final quarter of 2011, with Tudou in second place at 13.7 percent....The number of Chinese who watch online video jumped from 284 million in 2010 to 394 million in 2011, according to CMM Intelligence, a media consulting firm in Beijing. It said the total might pass 445 million by the end of 2012.

About Youku (GoogleTranslate):

Youku homepage (GoogleTranslate): -- (Click on the Tourism tab)

t&tt - April 5, 2012 05:37 AM (GMT)
How does marketing on Sina Weibo work?

The social network, owned by SINA Corporation, counts today more than 300 million users....Sina Weibo started in 2009, and has been able to attract millions of people thanks to its features, and to the presence on the platform of major worldwide consumer brands, together with a number of local and international VIPs....

Among the first to interact with the millions of Chinese fans we can count Tom Cruise...NBA star Kevin Durant, the actress Emma Watson, and the British rock band Radiohead....

...More than 130,000 brands are active on Sina Weibo...

t&tt - April 5, 2012 06:09 AM (GMT)
China's replacements; Sina Weibo replaces Twitter, Renren replaces Facebook, Youku replaces Youtube, CNN video Feb 2012

t&tt - April 5, 2012 06:12 AM (GMT)

t&tt - April 6, 2012 07:45 AM (GMT)
Weibo results on "When the buying stops, the killing can too." Worth noting, entries by users: Xue Single, WWF, and Stray Dogs and Cats Inn on ivory and eles. I posted so we can get a feel for what's going on in China on Weibo.

Space4Eles - April 6, 2012 04:25 PM (GMT)
Thanks, t&tt, for posting so much on this topic.
Big question - but what is your reading of the outreach in China?
Will it have an impact on the criminals who run in the trade - or the really big money at the top?
My feeling is that the message will take so long to be absorbed that it will be too late for the elephants ... I will hope you disagree!

t&tt - April 7, 2012 07:47 AM (GMT)
s4e, my sense is that more Chinese people need to learn that we are dangerously close if not already in the sixth mass extinction in the history of the planet thanks to humans. The Chinese demand for ivory is fueling the demise of elephants and they need to hear this. Social media use especially in China is exploding. I think person-to-person grassroots communication is another avenue we should pursue. We are in the eleventh hour. We need to try everything.

The big campaign started by WildAid is "When the buying stops, the killing can too!" Iain Douglas-Hamilton has borrowed the phrase, too. We need to appeal to any Chinese-speakers we know to spread the message on Weibo and to their friends and family. Start conversations. Share the links.

Sina Weibo will be launching an English version soon. Hopefully that will help, too. In the meantime, we have to think of every possible way to get the word out.

t&tt - April 8, 2012 01:51 AM (GMT)
WildAid - About - "When the buying stops, the killing can too!"

WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection....With an unrivaled portfolio of celebrity ambassadors and global network of media partners, we are able to deliver high-impact, culturally-sensitive multimedia campaigns, leveraging well over $100 million (USD) in pro-bono media support, and reaching up to 1.5 billion people every week.

"Four elements essential to entrench our message and create attitudinal change include: delivery, quality, repetition and saturation."
"Our distribution network in China includes television, cable, internet, mobile devices, magazines, outdoor billboards, LCD screens and monitors in government buildings, shopping centers, banks, university cafeterias, trains, subways, taxis, metro rails, airplanes, hospitals and airports." - 2010 Annual Report

About video. Please watch. They hope to bring the campaign to the US with the partnership of the NBA.
"When we all come together, we can do anything."

WildAid - Elephants

Some WildAid videos on YouTube to share! (not for ppl in People's Republic of China or Weibo, PRC's version of Twitter--YouTube and Twitter are blocked in PRC):
Harrison Ford:
Yao Ming:
Dwight Phillips:
Carmelo Anthony:
Kate Hudson:
Jaycee Chan, Taiwanese actor:
In Chinese:

WildAid YouTube channel, ele videos.

CHINESE videos on Youku (not blocked in PRC--note YouTube is blocked in the PRC)
Yao Ming:
Ele ping pong:
Dwight Phillips:
Carmelo Anthony:

t&tt - April 10, 2012 08:59 AM (GMT)
WildAid: How to end the illegal wildlife trade, Dec 2011

In terms of wildlife conservation, you need a portfolio of initiatives. You need a well funded anti-poaching unit, undercover investigations and crackdowns, and demand reduction at a much greater scale. You need to make it socially unacceptable to have rhino horn. You need high profile prosecutions and serious punishment.

t&tt - April 12, 2012 06:43 AM (GMT)
Infographic: China online population overview

t&tt - April 16, 2012 08:19 AM (GMT)
With Enterprise 2.0, Sina Weibo Looks to Cash in on Social Ads

Sina Weibo is the most attractive social platform in China for marketers. I’m speaking from the perspective of a social media professional in China: I’ve had countless meetings with clients who want Sina Weibo as the focus of their social media strategy. Despite the vast potential, Sina Weibo has yet to deliver a respectable product for its ad clients.

Sina Weibo Enterprise 2.0 changes that.

t&tt - April 21, 2012 02:13 AM (GMT)
Public buses in Beijing, China, will be mobile Internet hotspots for commuters to connect to the Web through Wi-Fi, following a deal signed between China Mobile and the city's bus service provider....China Mobile, however, did not announce when the service will be launched, it added.

t&tt - April 21, 2012 02:21 AM (GMT)
Baidu on mission to save the planet on World Earth Day

Baidu [China's Google] released a “2012 end of the world” themed campaign for the coming World Earth Day on April 22. Their pitch is “2012 is not scary. What’s scary is that no one saves the planet.”

Note the animal campaigns (scroll down) and the WWF stamp. No ele pic.

Here's the link to the "save the planet" search result page.
Click on it and you will see what happens. It's an interesting effect! Give it a couple seconds. To explore further, see related article in this post.

t&tt - April 21, 2012 09:26 AM (GMT)
Clearly, Chinese is going to overtake English as the web’s number one language very soon. At its current rate of growth, that could well happen by mid-2014.... Last year when we looked at languages used on global social media such as Twitter, we noticed the greater prevalence of Japanese, Korean, and Bahasa Indonesia.

t&tt - May 14, 2012 04:30 AM (GMT)
Meet the 2020 Chinese Consumer, McKinsey's Consumer & Shopper Insights

t&tt - June 23, 2012 08:29 PM (GMT)
July1 protests in Hong Kong!!

Organized by Animal-Friendly Alliance (AFA) – Against animal cruelty!!!

t&tt - June 23, 2012 10:22 PM (GMT)
Today there are nearly 70 animal welfare groups across China...

t&tt - July 1, 2012 06:29 AM (GMT)
Americans in China #467

Talks about the Internet, censorship, Baidu, Weibo, etc

Space4Eles - July 1, 2012 11:26 AM (GMT)
We appreciate your diligence with all these important links, t&tt.
It will be interesting to see a report of the protests taking place today in Hong Kong ...

t&tt - July 2, 2012 06:50 AM (GMT)
I believe these are pictures from today's protest in Hong Kong

And here is a podcast with Animal Friendly Alliance at a time preceding today's protest.

My pleasure, s4e! Thx for your kind words!

Space4Eles - July 3, 2012 04:23 PM (GMT)
Thanks for posting, t&tt - a very impressive rally.
Judging from the photos, a high proportion of young people and some older folks too. Hope we can get a media report in due course.

t&tt - July 3, 2012 11:53 PM (GMT)
Impressive rally videos from FB page

1071. Animal police
71 March 2012 another aspirations against cruelty to animals
July 1, 2012 March (1) catch (most front-line --- cats or dogs to) parade
July 1 marches for animal police have set up to reach the Government Secretariat

Post from Pomeranianhk HK:
Just do source network access, these two weeks of animal abuse cases, and Dr. John event, such as dish care, 7.1 procession called. Would like to thank the station Zhuo Fei, binary, Mark Mak, Michael, Dr. John and all the animals volunteer, has been on animals pay. Programs in Monday out to the streets (source network, the first section of MJ13), please help sh are this program out. This request, completely not to the personal charisma, but in order to enable more people to seriously address the problem of cruelty to animals, please help! Allow me on behalf of animals Thank you very much!

Titles translated via GoogleTranslate

t&tt - July 19, 2012 05:01 PM (GMT)
Weibo: How China's version of Twitter changed five lives

Includes animal welfare

t&tt - August 14, 2012 05:02 PM (GMT)
Yao Ming shoots anti-poaching documentary in Kenya

Yao’s first ever visit to Kenya is a meaningful one, as it will enlist his support in taking the anti-poaching message to his Chinese homeland, where Ivory is a prized commodity.

t&tt - August 17, 2012 07:11 PM (GMT)
Yao Ming Visits Kenya, Because ‘Only Elephants Should Wear Ivory’ (AP)

t&tt - August 18, 2012 10:13 PM (GMT)
Yao's Journey to Africa blog, WildAid

Space4Eles - August 19, 2012 07:38 AM (GMT)
AP copyright article:

Yao Ming asks Chinese to consider how ivory trade is killing elephants

spiritedlulu - August 31, 2012 04:32 PM (GMT)

Researchers study Montana wildlife crossings for use on Chinese roads

Read more:

t&tt - March 24, 2013 12:50 AM (GMT)
Celia's Corner (Celia Ho) - Hong Kong

Between September and November 2012, illegal ivory coming from East Africa was stopped by customs in Hong Kong. Over 1,500 tusks were confiscated. Celia Ho, a young girl from Hong Kong was so moved by the plight of the elephants after reading 'Blood Ivory', an article in National Geographic- here's her poster urging all well wishers, children and schools to say NO to elephant poaching.

[Resources in both Chinese and English]

Space4Eles - March 24, 2013 11:42 AM (GMT)
Thank you, t&tt and, crediting a member of this discussion board, I have added this link on The Elephant Commentator Facebook, where it will attract more readers.

Space4Eles - June 16, 2013 11:07 AM (GMT)
From Elephant Voices:

Yesterday I had the pleasure in Hong Kong to finally meet Celia Ho, the 14 year old who is trying to raise public awareness about the plight of elephants. She gave me an origami elephant made by her mother with the words, "Every Tusk Costs a Life, Don't Buy Ivory" written on it. Thank you Celia and thank you Mama Celia. I am very grateful to you both. Joyce

spiritedlulu - June 21, 2013 02:44 PM (GMT)
Zoos urged to halt imports of African elephants

Wildlife experts have called for Chinese zoos to stop importing elephants from Africa, saying they cannot meet the animals' physical or psychological needs.

In January, four young elephants were imported from Zimbabwe, two for Xinjiang Safari Park in the Xinjiang Uygur autonomous region and two for Taiyuan Zoo in Shanxi province. However, one at Taiyuan Zoo died soon afterwards.

t&tt - December 22, 2013 03:07 AM (GMT)
Cross-posted in Ivory topic.

Anti-elephant poaching story goes viral in China
The story, published November 15 in Southern Weekly, has been shared widely across Chinese web sites and social media, according to the conservation group.

"The total views of the original Southern Weekly Tweets and Retweets on Weibo (China’s Twitter/Facebook hybrid) exceeded 10 million. Most of these “netizens,” or members of the Chinese online public, were from Tier 1 Chinese cities (Beijing, Chongqing, Guangdong), the most significant consumers of ivory," said WCS in a statement.

"The article was reposted on 24 online discussion forums or Bulletin Board Systems (BBS) including Mop and Tianya, two of the most popular in China. Thousands of comments were generated on the Tianya BBS forum alone. Overall over 5,000 comments on the article were posted on Weibo, BBS fora, and other websites."

The story received wide play outside environmental news, being picked up on finance sites, according to WCS.

"This represents an important shift for the topic of ivory from the specialist environmental pages to the mainstream debate," said the group.

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